by Ellie Badanes, Founder of The Pajama Company

Last October we made an unprecedented decision at The Pajama Company. We knew pajamas could be about more than a lazy day at home (though we all need those, too). Pajamas give us comfort and a feeling of safety. It’s a feeling those of us fortunate to live in safe places with access to excellent health care take for granted. We wanted to use our pajamas to help more women feel that comfort around the world.

We learned that eight hundred women die every day from complications of pregnancy and childbirth, but 90 percent of those deaths are preventable. So, in October we began our partnership with Every Mother Counts, an advocacy and mobilization campaign to increase education and support for maternal and child health. Thanks to all of you, we’ve helped raise awareness about the serious dangers too many women still face in pregnancy and child birth. Thanks to all of you, we’ve contributed to programs helping women around the world to have better outcomes.

At The Pajama Company we call every other monday, Maternal Health Monday, and donate 10 percent of our sales to Every Mother Counts. Thanks to your purchases, we have supported their programs to help women receive better health care in Africa and Afghanistan, as well as their important outreach efforts. You have helped us share shocking facts about maternal mortality across every social media platform.

We hope you will continue with us in our support of mothers around the world. Read more about maternal mortality on our website, and learn more about the issue at EveryMotherCounts.org. Make your pajama purchases count for a little more by shopping with us on Maternal Health Monday (today) and tell your friends about it on Facebook and Twitter.

From one mother to another, let’s remember that all moms count.