Category Archives: Christmas

Cozy Chronicles: Holiday Storytelling and the Warmth of Shared Moments

There’s something magical about holiday nights that transforms ordinary moments into lifelong memories. As twinkling lights dance outside and the smell of cinnamon and pine fills the air, families huddle together, creating those precious connections that define the season.

Every family has its holiday storytelling tradition. Maybe it’s recounting the epic misadventure of Uncle Jim’s first attempt at roasting a turkey. Or that Christmas when Grandma accidentally wrapped the cat’s toy instead of a present. These aren’t just stories—they’re the threads that weave families together, passed down through generations like cherished heirlooms.

Picture this: You’re wearing your favorite holiday pajamas—maybe they’re covered in playful pictures or have that perfect soft flannel feel. The kids are in matching sets, their excitement barely contained. The room glows with warm light, a Christmas tree twinkling in the corner, and someone starts, “Remember when…”

Holidays are more than just gift-giving and decorations. They’re about creating space for genuine connection. Those moments when everyone’s guard drops, when laughter comes easy, when stories flow as freely as hot cocoa. Your cozy pajamas are like a universal signal that says, “We’re home. We’re safe. Let’s just be together.”

Some of the best holiday stories emerge in these relaxed moments. The unexpected memories that bubble up—the epic family game nights, the cooking disasters, the traditions that started completely by accident. Like the year someone burned the Christmas cookies so badly that “slightly crispy” became an actual family tradition.

Winter holidays have a way of bringing out the storyteller in all of us. It’s a time when we’re most likely to sit still, to listen, to share. The cold outside seems to push us closer together, creating a cocoon of warmth and connection.

For kids, these nights are magical. They’re collecting the stories they’ll tell their own children someday. The time Dad got tangled in Christmas lights. The year everyone tried to learn Grandma’s secret cookie recipe. The moments that seem small but become legendary family lore.

Pro tip for parents: The best holiday memories aren’t about perfection. They’re about authenticity. Those pajama-clad moments of pure, unfiltered family time—that’s the real gift. No perfectly wrapped present can compete with a night of genuine laughter and storytelling.

And let’s be honest—the right pair of holiday pajamas is like a comfort superhero. They’re not just clothing. They’re a mood, an atmosphere, a feeling that says, “This is our time. This is our moment.”

So, this holiday season, lean into the storytelling. Create those moments. Pull out those soft, festive pajamas that make everyone feel cozy and connected. Let the stories flow, let the laughter ring out, let the memories build.

Because at the end of the day, life isn’t about the perfectly decorated tree or the most expensive gifts. It’s about these moments—these warm, imperfect, beautiful moments of connection.

Now, who’s ready to start a story?

The Ultimate Guide to Holiday Online Shopping

With the holiday season here, online shopping is the ultimate way to find great deals and skip the crowded stores. Not only does it save you from the hustle and bustle of holiday shopping, but it also allows you to shop at your convenience, anytime and anywhere. Here’s how you can shop smartly, find the best bargains, and enjoy the process—all while staying cozy in your pajamas!

1. Plan Ahead: Before diving into online shopping, make a list of the items you want to buy and set a budget. This helps you stay focused and prevents impulsive purchases.

2. Use Price Comparison Tools: Take advantage of price comparison websites and browser extensions that allow you to see the best prices across multiple retailers. This ensures you’re getting the best deal possible.

3. Sign Up for Newsletters and Alerts: Many retailers offer exclusive deals to their email subscribers. Sign up for newsletters and set up alerts for your favorite stores to be the first to know about sales and promotions.

4. Check for Coupons and Promo Codes: Always look for coupon codes before making a purchase. Websites like RetailMeNot and Honey provide a plethora of discount codes that can help you save even more.

5. Watch for Holiday Deals: Keep an eye out for special deals throughout the holiday season. Many retailers offer discounts leading up to the holidays, not just on major sale days like Black Friday and Cyber Monday.

6. Use Loyalty Programs: Join loyalty programs for additional perks and discounts. Points can often be redeemed for future purchases, providing even more savings.

7. Read Reviews and Ratings: Always read product reviews and check ratings before buying. This helps ensure you’re purchasing quality items and can save you from making costly mistakes.

8. Monitor Shipping Costs: Factor in shipping costs when comparing prices. Some stores offer free shipping on orders over a certain amount, so it might be worth bundling your purchases to save on delivery fees.

9. Beware of Scams: Shop only on reputable websites and check for secure connections (look for “https” in the URL). Avoid deals that seem too good to be true, as they may be scams.

10. Enjoy the Comfort of Home: One of the best parts of online shopping during the holiday season is doing it from the comfort of your home. Slip into your favorite pajamas, make a cup of hot chocolate, and enjoy a stress-free shopping experience.

By following these tips, you’ll be well on your way to finding the best holiday deals and having a delightful shopping experience—all without leaving your cozy spot. Happy shopping!

10 Things to Do on Black Friday Other Than Shop

Black Friday is often associated with hectic shopping sprees and long queues, but it doesn’t have to be that way. After the whirlwind of Thanksgiving festivities, it’s the perfect time to unwind and take a break from the hustle and bustle. One day away from the crowded stores won’t set you back—instead, it can give you a chance to recharge and enjoy some well-deserved relaxation. Whether you’re looking to explore new places, dive into a movie marathon, or simply embrace the calm in your comfiest pajamas, there are plenty of fulfilling ways to spend Black Friday without shopping. Here are ten wonderful activities to make the most of your day off!

1. Explore a Nearby Town Use Black Friday as an opportunity to be a tourist in your own area. Visit a nearby town or city that you’ve never explored. Check out local cafes, museums, and parks.

2. Movie Marathon Day Why brave the crowds when you can curl up in your favorite PJs and binge-watch all those holiday movies you love? From classics like “Home Alone” and “Elf” to newer hits, there’s nothing like a movie marathon to get into the holiday spirit.

3. Try a New Hobby Black Friday is the perfect day to explore a new hobby. Whether it’s painting, knitting, or even starting a puzzle, take this time to delve into something you’ve always wanted to try but never had the chance.

4. Plan Your Holiday Decor Get ahead of the holiday rush by planning your decorations. Whether you’re into DIY crafts or buying new ornaments, spend the day brainstorming and creating a festive atmosphere for your home.

5. Go for a Nature Walk Take advantage of the peace and quiet of a non-shopping day to enjoy the outdoors. Bundle up in your warmest clothes and go for a hike or a walk in the park. The fresh air and exercise will do wonders for your spirit.

6. Visit a Museum or Art Gallery Explore local museums or art galleries that you’ve been meaning to visit. It’s a great way to spend the day learning something new and appreciating art and culture.

7. Cook a New Recipe With all the hustle and bustle of the holiday season, why not take this day to try out a new recipe? Head to the kitchen and cook up something delicious. It’s a great way to relax and enjoy the day.

8. Volunteer Spread the holiday cheer by giving back to your community. Find a local charity or organization that could use some help and spend the day volunteering. It’s a meaningful way to spend Black Friday and make a positive impact.

9. Read a Book Find a cozy spot, put on your favorite pajamas, and dive into a good book. Whether it’s a holiday-themed story or the latest bestseller, reading is a fantastic way to relax and escape the shopping frenzy.

10. Do Nothing in Your Comfiest PJs That’s right—sometimes the best thing you can do is absolutely nothing. Put on your most comfortable pajamas, make yourself a cup of tea, and just lounge around the house. Enjoy the calm before the holiday storm, because it’s likely you won’t have much time to relax for a while.

There you have it—ten wonderful ways to spend Black Friday that don’t involve hitting the stores. Embrace the opportunity to relax, have fun, and maybe snack on some of those yummy leftovers. And remember, spending time in your pajamas can be the best part of all! Happy Black Friday!

Tips for Planning the Perfect Holiday Family Photo Shoot

The holiday season is a time for family, joy, and capturing memories that will last a lifetime. Planning the perfect holiday family photo shoot can be a fun and rewarding experience, but it does require some thought and preparation. Here are some tips to help you plan a memorable and stress-free photo shoot that captures the spirit of the season.

Choose the Right Photographer

The first step in planning a successful holiday photo shoot is to choose the right photographer. Look for someone who has experience with family portraits and a style that matches your vision. It’s important to feel comfortable with your photographer, so take the time to meet with them and discuss your ideas and expectations.

Select a Theme

Deciding on a theme for your photo shoot can help create a cohesive and visually appealing set of photos. Whether you choose a classic winter wonderland, a cozy indoor setting, or a playful and whimsical theme, having a clear vision will guide your decisions on location and props.

Plan Your Outfits

Outfits play a crucial role in the overall look and feel of your photos. Coordinating colors and styles can make a big difference. Consider the location and theme when choosing your outfits. For a winter wonderland theme, cozy sweaters and scarves in complementary colors can work beautifully.

For a fun and festive touch, consider incorporating ugly sweaters. These quirky and colorful sweaters can add a playful element to your photos and bring out everyone’s personalities. Whether you choose matching ugly sweaters or let each family member pick their own unique design, this can make the photo shoot even more enjoyable and memorable.

Matching Family Pajamas

One of the most popular trends for holiday photo shoots is matching family pajamas. This playful and festive look adds a sense of unity and fun to your photos. When selecting matching pajamas, consider colors and patterns that complement your theme. Classic red and green plaid, holiday-themed prints, or even personalized pajamas can make your photos stand out.

Matching pajamas not only look great in photos but also create a sense of togetherness and joy. Kids especially love this idea, and it can make the whole experience more enjoyable for everyone. To make the most of this theme, consider incorporating some festive props like mugs of hot cocoa, holiday decorations, or a cozy blanket.

Choose the Perfect Location

The location of your photo shoot is another important factor. Whether you opt for an outdoor setting with natural scenery or an indoor location with holiday decorations, make sure the environment reflects the theme and mood you want to capture. Popular outdoor locations include parks, forests, or even your own backyard. For indoor shoots, consider setting up near a beautifully decorated Christmas tree or a fireplace.

Timing is Key

Timing is everything when it comes to getting the perfect shot. Plan your photo shoot for a time when everyone is well-rested and in good spirits. Avoid scheduling the shoot during nap times or right before meals. For outdoor shoots, consider the time of day for the best natural lighting. Early morning or late afternoon often provides the most flattering light.

Incorporate Props and Personal Touches

Props can add a special touch to your holiday photos and help tell your family’s unique story. Consider incorporating items like holiday decorations, favorite toys, or even family pets. Personal touches like handmade ornaments or a cherished family heirloom can also add meaning to your photos.

Have Fun and Be Natural

The most important tip for a successful holiday photo shoot is to relax and have fun. Encourage natural interactions and candid moments. Posed shots are great, but some of the best photos come from genuine laughter and spontaneous moments. Let your family’s personality shine through and enjoy the experience together.

By following these tips and adding your own personal touches, you can plan a holiday family photo shoot that captures the warmth and joy of the season. Happy holidays and happy shooting!

Mindful Moments: Finding Peace in the Chaos of the Holiday Season

In the whirlwind of holiday festivities, take a moment to step into tranquility. Explore mindfulness practices that promise serenity amidst the seasonal chaos, grounding yourself in the present moment. As the holiday season unfolds, discover the power of simple yet impactful techniques to infuse your home with a profound sense of calm.

And as you embark on this mindful journey, consider donning your coziest pajamas. Let the soft embrace of comfort be your initial guide in navigating the season with ease. Whether it’s the warmth of familiar fabrics or the soothing feel against your skin, your favorite pajamas will be the perfect companion in this pursuit of holiday serenity.

Breathe in, Breathe Out: Amidst the hustle and bustle, take a moment to reconnect with your breath. Inhale deeply, allowing the air to fill your lungs, and exhale slowly, releasing any tension. Repeat this mindful breathing exercise to center yourself and invite a sense of peace.

Create a Tranquil Space: Designate a serene corner in your home where you can retreat when the holiday frenzy becomes overwhelming. Filled with calming elements—soft cushions, flickering candles, or a touch of nature—this oasis will serve as a reminder to pause, breathe, and find solace. Wrapped in the gentle comfort of your cherished pajamas, let this space become your sanctuary for tranquility.

Mindful Appreciation: Amidst the chaos, consciously appreciate the beauty around you. Whether it’s the twinkling holiday lights, the warmth of a cozy blanket, or the laughter of loved ones, take a moment to savor these simple pleasures. Mindful appreciation enhances gratitude, fostering a positive and peaceful mindset.

Digital Detox Moments: In a world buzzing with notifications, grant yourself moments of digital detox. Silence your devices, disconnect from the virtual noise, and relish the simplicity of real-time connections. Engage in meaningful conversations, create memories, and be present with those around you.

Rituals of Relaxation: Establish rituals that promote relaxation and mindfulness. Whether it’s sipping a cup of herbal tea, indulging in a few pages of a favorite book, or practicing gentle stretches, these rituals create pockets of calm within the holiday storm. As you embrace these rituals, let the soft textures of your chosen pajamas enhance the overall sense of relaxation and comfort, allowing you to unwind in style.

Gratitude Journaling: End your day by jotting down a few things you are grateful for. Reflecting on positive moments fosters a mindset of gratitude, redirecting your focus from the chaos to the blessings that surround you.

As you navigate the bustling holiday schedule, let mindfulness be your guide to tranquility. These simple practices invite peace into your mind and home, creating a harmonious atmosphere amidst the festive chaos. Embrace the beauty of mindful moments, savor the present, and find peace in every breath.

Wrap Up Warmth with our Cozy Holiday Gift Guide!

The holiday season is here, and what better way to spread the warm fuzzies than with gifts that bring the coziness level to an all-time high? We’ve rounded up a bunch of fantastic finds for everyone on your list. From comfy flannel pajama pants to matching family PJ sets, get ready to sleigh the gift game this year!

Pajama Picks for All Ages: Discover the magic of giving the gift of cozy with snuggly PJs that elevate bedtime to the highlight of the night! Dive into a world of cool and comfy pajama sets for adults, kids, and those tricky-to-shop-for teens. From classic patterns to whimsical designs, there’s a perfect pair for every personality. Because who doesn’t appreciate the joy of slipping into a fresh set of PJs? It’s like gifting a nightly celebration of comfort to everyone on your list!

Robes- Because Everyone Deserves a Little Luxury: Treat your loved ones to a touch of luxury with cozy robes that feel like a warm hug. Whether it’s a plush fleece number, a silky satin wrap, or a robe with a hood for that extra touch of snuggle, these robes are perfect for lazy Sunday mornings, post-shower bliss, and impromptu dance parties in the living room.

Flannel Pants for the Win: Know someone who practically lives in their PJs? Gift them the ultimate in chill attire – flannel pajama pants! Perfect for students pulling all-nighters, cozying up with a good book, or anyone who just loves a good lounge, these pants are as stylish as they are snug. With patterns ranging from classic plaids to funky prints, they’re a must-have for the fashion-forward comfort seeker.

Guys Can Be Comfy Too: Make the dudes in your life happy with pajamas that bring both style and comfort to the table. From classic sets to laid-back lounge pants, these picks are perfect for the man who knows the importance of downtime. With breathable fabrics and designs that transition seamlessly from couch to coffee shop, he’ll be looking good and feeling great.

Don’t Forget your Furry Friends: Pamper your precious pups with cozy doggy pajamas because, let’s be honest, there’s nothing quite as charming as a dog in a snug set of PJs. These adorable outfits not only add a touch of festive flair but also keep your furry friends warm during winter cuddle sessions. With various sizes and styles available, you can ensure your dogs are as stylishly cozy as their human counterparts. It’s a delightful way to share the warmth and joy of the season with your beloved fur babies!

Matching Magic with Family Pajama Sets: Create Insta-worthy family moments with matching PJs for the whole crew. From cute prints to holiday-themed designs, these sets are perfect for cozy movie nights and capturing those precious memories. With options for every family member, you can turn bedtime into a festive celebration that brings everyone together.

Sock-It to them with Cozy Toes for Every Mood: Step up your gifting game with a dash of warmth for their feet! Explore our collection of fun and fuzzy socks that make the perfect stocking stuffer or standalone gift. From festive holiday prints to quirky patterns, these socks are designed to suit every mood and occasion. Treat your loved ones to the joy of toasty toes, because a great day starts with cozy feet!

Snuggle-Approved Extras- Pillows and Blankets Galore: Spruce up their space with extra snuggle-worthy gifts like decorative pillows and blankets. Whether it’s a festive cushion that adds a pop of holiday cheer to their sofa or a cozy throw that’s perfect for chilly nights, these accessories add a touch of warmth to any home. Plus, they make lounging on the couch feel like a luxurious escape.

There you have it – a fun and fabulous holiday gift guide that’s all about spreading warmth and joy! Click away and discover the perfect presents for everyone on your list. ‘Tis the season to be cozy, after all!

8 Fun Activities to Celebrate National Family Pajama Day

National Family Pajama Day is almost here, happening on November 14th. It’s that delightful day when you and your loved ones can don matching PJs and enjoy a fun-filled day together. So, roll out of bed, put on your coziest sleepwear, and make this day extra special with these relaxed and enjoyable activities.

1. Christmas Card Photo Shoot: Start your pajama-clad day by creating lasting memories. Gather your family and set up a DIY photoshoot. Put on your favorite holiday-themed pajamas and snap some heartwarming family pictures. These images will make the perfect addition to your annual Christmas cards, ensuring that your friends and family receive warm and festive greetings.

2. Breakfast in Bed: Begin your day of comfort with a hint of indulgence. Treat your family to a luxurious breakfast in bed. Everyone can choose their favorite morning treats – from fluffy pancakes to crispy bacon. Enjoy a leisurely morning in your pajamas, as you savor these delightful moments.

3. Movie Marathon: For a truly relaxed National Family Pajama Day, set up a movie marathon. Choose some of your family’s favorite films or TV series, make a giant bowl of popcorn, warn up some hot chocolate, and prepare for hours of cozy entertainment. Your matching pajamas will provide the perfect attire for this cinematic bonding experience.

4. Living Room Campout: Transform your living room into a cozy campsite. Gather blankets, pillows, and sleeping bags to create makeshift tents and forts. Share ghost stories, enjoy indoor s’mores (made in the microwave, of course), and let your family’s imagination run wild. It’s a unique opportunity to enjoy the camping experience while staying warm and bug-free in your pajamas.

5. Pajama Fashion Show: Channel your inner supermodel on this special day. Host a pajama fashion show where each family member gets to strut their stuff on the catwalk (or in your case, the living room). Encourage creativity and silliness by wearing your pajamas in the most stylish way possible. You’ll share a lot of laughter and create unforgettable memories.

6. DIY Spa Day: Make National Family Pajama Day a day of relaxation. Set up a DIY spa experience for the family. In your comfy PJs, take turns giving foot massages, applying face masks, and simply unwinding together. Share stories and create an atmosphere of tranquility and closeness.

7. Pajama Baking Challenge: Move the baking session to the next level with a pajama-clad baking challenge. Each family member can choose a baking project, and, in the spirit of competition, aim to create the most delicious treats. Taste-testing is, of course, an essential part of the challenge.

8. Bedtime Story Exchange: As the day comes to a close, savor a moment of togetherness. Host a bedtime story exchange where each member selects their favorite book or story to read aloud. Sharing stories and quality time before bedtime ensures a peaceful and heartwarming end to your National Family Pajama Day.

This November 14th, embrace the snugness of your favorite pajamas and celebrate National Family Pajama Day with these easygoing activities. Snap some photos along the way to capture the warmth and joy of this delightful day with your loved ones. Whether it’s the cozy moments spent together or the playful activities you engage in, National Family Pajama Day is a time to create lasting memories and strengthen your bonds with your family. So, put on those PJs, relax, and enjoy every moment.

Gifting the Perfect Pair of Pajamas

Everyone loves (and needs) a great pair of comfortable pajamas! What better reason to give the gift of Pajamas this holiday season – or for that matter to celebrate those close to you at any special occasion throughout the year.

So now you have the perfect gift idea – but how do you pick the perfect pair of pajamas to give with so many choices out there? We’ve got you covered. Follow these tips to pick out the ideal pair!

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Who’s on your gift list?

Pajamas are considered a personal gift and are usually gifted to those close to us.  Think about who you’re buying for and ask yourself some questions about their style and interests to help you narrow it down.

Would they prefer pajamas with a more tailored look – like a two-piece classic set? Or, would they be more comfortable in a lounge style set? You can even mix and match pieces with some of the more casual styles.

Color is also something to think about.  Do they have a favorite color or pattern that they really love? The options are endless. You can find pajamas in any color and with tons of different designs to fit any personality.

Think about their interests and what they are passionate about. Are they an animal lover? Gardner? Do they have a love of food & wine? Whatever their interests, it’s pretty likely that you’ll find a set of PJs that expresses this and it’s sure to put a smile on their face.

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Where do they live?

Consider where your gift is headed. The fabric of the pajamas plays a big part in keeping a person comfortable in either warm or cold climates. You want to make sure you pick the right pair for the right climate and time of season.

If the person you are buying for lives in warmer climate, consider purchasing pajamas made of a lighter fabric such as cotton or satin. These fabrics are breathable and help to keep you cool. If they live in a colder climate, pick a pair made of a warmer cozier material such as flannel or fleece that will keep them warm when the temperature dips.

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What about the Kids?

Kids love snuggling up in their jammies. Pajamas make a great gift for kids and can help ensure they will get a good night’s sleep.  Some things to consider when shopping for kids are the age and size of the child.  For infants, footie pajamas or flapjacks are great choices – something that covers them but accommodates for easy diaper changes. Add a snug sack to keep them warm in colder climates.

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For toddlers, it’s a good idea to go with a footless pair of pajamas.  This allows them to be barefoot, so as they learn to walk, they will have more stability and it helps to keep them from slipping. Also, for kids potty training it’s a great idea to stick with a two-piece set.

For all kids, Pick a fun colorful pattern, and when choosing the correct size make sure that the pajamas are not too tight or restrictive, but fit comfortably and stretch with the child as they move at night.

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Make it a family affair

If you are looking for a gift for an entire family, then matching family pajamas are a must! It’s a hot trend that keeps getting bigger and you can even include the dog! Plus, you’ll look great spending your time together and the themed photo opp makes great social media content!

 

Pajamas make the perfect gift for the special someone(s) in your life. You know they will love them, wear them, and appreciate them.  Happy Shopping.

 

Smart Shopping on the Busiest Weekend of the Year!

The holiday season is here – and that means so is the busiest shopping time of the year.  While you can find all kinds of great deals on Black Friday and Cyber Monday the chaos can be overwhelming and stressful. But whether you’re heading out to the stores or shopping online from the comfort of your home, there are things you can do to find the best deals and keep from overspending or making impulse purchases.

Budget

Set a Budget. It’s easy to get caught up in all the fabulous deals you find out there.  But just because something is on sale, it doesn’t mean you should buy it. Make a list of the items you plan to buy and then put a limit on how much you can spend for each item. Setting a budget – and of course sticking to it – will help you not overspend or purchase items you may not need just because they are on sale. You’ll be happy you did after the holidays! Bonus Tip: When shopping online, make sure to take shipping fees into account and include them in your budget!

Scope

Scope Things out Ahead of time. Companies are already advertising Black Friday and Cyber Monday Sales.  Start scoping out the items you want now and make a plan.  Find out who has what you’re looking for and at the best price. We all know how it feels to buy something at one place – only to see it somewhere else for a lower price. Just because you see an item advertised at what looks to be a great deal, doesn’t mean it’s not available somewhere else for a lower price.  Compare prices of items at different retailers to ensure you’re getting the best deal around.

Return Policy

Know Store Return and Exchange Policies. Before you hit that “buy” button or fork over your cash, make sure you are aware of the retailer’s return and exchange policy. While some companies do offer extended return windows during the holidays, many companies can enforce stricter return policies and lots of times deeply discounted purchases can also mean it’s not returnable. Be on the lookout for “final sale” or restocking fees for larger items.  Make sure to ask for gift receipts when purchasing items for others and include it with the gift.  Make sure to read the fine print and if you’re not sure what the store policy is, be sure to ask before you buy!

Loyalty Rewards

Take Advantage of Loyalty Programs. Most retailers these days have some sort of loyalty membership program. These programs often give members early access to sales and additional coupons – and you can earn rewards on your purchases!  It’s a win-win. Once you’ve scoped out what you want and where you can find the best deal, sign up for the store’s loyalty program. Lots of times you can even save on shipping fees!

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And Finally – Start Early! Lots of stores are already advertising great deals.  You don’t have to wait for Black Friday or Cyber Monday to snatch up the savings.  If you see a good deal – grab it.

7 Ways You Can Support Small Businesses

The Saturday after Thanksgiving is known as Small Business Saturday. It’s a day dedicated to recognizing the millions of small businesses in the United States, and is designed to encourage people to shop small and bring more holiday shopping dollars to these small businesses as opposed to big-box retailers.

In today’s day and age, it’s more important than ever that we show support for both local shops and small online sellers that sometimes struggle to compete with large chains and mega-retailers. Here are five ways that you can support the little guy and make a big difference in their bottom line.

Shop

Shop their stores. The best way that you can support a small business is by spending money in their stores and on their websites. Not only do you help them to remain in business, but you ensure that they will be around for years to come.

Gift Card

Give their gift cards. Everywhere you go you’ll find gift cards for sale for huge national businesses. They are easy to buy right as you check out at many stores. Why not go out of your way and stop at a local shop or go to a small businesses’ website and spend your money there instead?  It really helps out the mom and pop shops that vie for your business and work hard to stay afloat. You may also introduce the recipient of the gift card to a business they have never shopped before.

Positive Review

Write a positive review. We’re always quick to post negative reviews if we have a bad experience but if you have a wonderful interaction at a small business; it’s just as important, if not more, that you share your great experience with other people. Your positive online review is the perfect way to give a small business a boost.

Share Purchase

Share your purchases. If you buy something that you just love, share it with your friends and family through pictures on social media. Many times people don’t know what some of these small stores and online retailers sell. This is a great way of showing their merchandise to other people who may also be interested in the same type of thing or be inspired to check it out themselves.

Sub to NL

Subscribe to their newsletter. Small businesses depend on staying front of mind when it comes to earning business and repeat shoppers. One of the ways they do this is by sharing news, sales, and new merchandise with their customers. Email newsletters are the most popular and efficient way to get the word out and keep you in the loop on all their exclusive content.

Follow Us

Be social. Following a small business online, commenting, liking, sharing their posts, and tagging them are all ways to bring attention to their stores. The more interaction a small business has online, the bigger their boost when it comes to being discovered by new shoppers.

Referral

Refer friends and family. If you love a small business tell everyone! Scream from the highest mountain how great your favorite shop or online seller is. Every time you talk about them you potentially encourage a new customer to check them out.

As a small business ourselves, we are thankful for the amazing customer relationships we have developed over the years and are grateful to all of you that have continued to support The Pajama Company. We look forward to being the go-to for all your pajama needs for many years to come.