We’re just going to come out and say it: what the heck are you supposed to get your man on Valentine’s Day? While a passion for chocolate knows no gender, quite often the tasty treats men and women pine for are very different. So where can we get a heart-shaped box of Buffalo chicken wings?

When it comes to gift-giving, it’s the thought that counts and you do want to make him feel special — even if you know he secretly believes it’s a ‘Hallmark holiday.’ On this day fellas are often tasked with dinner reservations, plans, flowers, candlelight, romance… that’s a lot of pressure! Despite being the gender that is most inclined to stick with lifelong routines and habits, research has proven that men actually enjoy surprises more than women do.

Surprise your ‘creature of habit’ with one of these comfortable personalized gifts to remind him that you’re paying attention.

5 Personalized Valentine’s Day Gifts for Him

1. The Finer Things

For the man who has it all, you can’t go wrong with a tasteful pajama set. Pair the PJs with a fantastic bottle of whiskey and chocolate that compliments the spirit. For dark chocolate, opt for Red Breast Single Pot 12 Year (or Jameson, if he’s a superfan). For milk chocolate with nuts, George Dickel Superior #12 Whiskey is a truly great bottle for the price.

2. Sports Fan

The Super Bowl is just around the corner. Show your support with a sports fan gift basket: branded beer koozies, his favorite brew, a plethora of game day snacks, and an extra comfortable pair of pajama pants to enjoy the game in. You could also consider a gift card to his for his favorite gameday takeout so he can get those Buffalo chicken wings… The heart-shaped box is totally optional.

3. The Pretty Boy

For the man who loves to preen, you can’t go wrong with a soft, plush bathrobe and high-end grooming supplies. Sandalwood-scented luxe shaving cream, new high-end razors, an exfoliating body wash, moisturizer, and a great pomade will do the trick. Show him some extra love by not banging on the door when he’s in the bathroom all morning, trying his new products!

4. The Bookworm

Some fellas prefer a quiet evening with a good book. If you’re not sure what he likes, type a few titles from his bookshelf into Goodreads.com and the site will generate suggestions based on other users with similar tastes. To complete the package, add warm, cozy slippers, quality tea or coffee, and a box of delicious chocolate-dipped biscotti.

5. The Romantic

If your guy is a cheeseball, he’ll appreciate you going above-and-beyond for your special day. A pair of matching pajamas is sure to bring a smile to his face. Cook up a romantic feast or plan a quick, local weekend getaway by booking a cozy Airbnb in the countryside. Make it extra special by finding an affordable rental for a classic car on a site like Turo.

In truth, he’ll appreciate anything you do to show him that you care. While we don’t have to wait for a holiday to show our partners that we love them, it is nice to have an annual reminder that gives us the chance to reflect on how lucky we are. For more gift ideas, easy recipes, and ideas for fun activities you can do together, visit The Pajama Company at our blog, thepajamacompany.com/blog.